Alibaba DIGIPrenuer Masterclass

Build Businesses the Alibaba Way — With Clarity & Structure

The Alibaba DIGIPrenuer Masterclass is a structured learning experience for entrepreneurs who want to move beyond tactics and build long-term, resilient businesses — inspired by how Alibaba designs strategy, organisation, people, ecosystem, and AI.

This is not a tools course.
This is not a quick-win programme.

It is for founders who want clarity, structure, and sustainable growth.

Who It’s For

• SME owners & founders

• Entrepreneurs scaling beyond early stage

• Business leaders facing people & KPI challenges

If your strategy feels clear but your organisation feels stretched, this is for you.

What You’ll Learn

• Mission-driven, long-term business thinking

• Ecosystem strategy — grow together, not alone

• Alibaba’s 7 Strategic Weapons (Part 1 & 2)

• People Strategy & KPI Strategy

• Content marketing (Douyin, RedBook/XHS China–MY playbook)

• AI for MSMEs (Qwen & AITIC tools showcase)

• Data-driven decision-making

• Inclusiveness & Ultrarism — building businesses that uplift

What’s Included

✅ Kickoff Webinar

6 April 2026 (Mon)
⏰ 3:00 – 5:00 PM
Kickoff & AGI Introduction

✅ 8 Online Webinars (Tues & Thurs, 3:00 – 5:00 PM)

Week 1

7 Apr (Tue) – Mission Mindset: Build to Last the Alibaba Way
9 Apr (Thu) – Ecosystem Thinking: Grow Together, Not Alone

Week 2

14 Apr (Tue) – Alibaba Strategies (Part 1): Platform Power, New Retail & Smart Logistics
16 Apr (Thu) – Alibaba Strategies (Part 2): Customer First, People Strategy & KPI Strategy

Week 3

21 Apr (Tue) – Content Marketing for MSMEs: Douyin, RedBook/XHS & China-to-MY Playbook
23 Apr (Thu) – AI for MSMEs: Qwen & AITIC Tools Showcase

Week 4

28 Apr (Tue) – Data & Decision-Making: Smart Growth for SMEs
30 Apr (Thu) – Inclusiveness & Ultrarism: Business That Uplifts

✅ 1-Day Physical Capstone Workshop

WORQ Bandar Utama, Petaling Jaya
7 May 2026 (Thursday)
⏰ 9:00 AM – 5:00 PM

Capstone Presentations:

• Business Purpose Statement

• Business Ecosystem Map

• 1-Page Digital Action Plan

Capstone Outcome

By the end of the programme, you will complete:

✔ Business Purpose Statement
✔ Business Ecosystem Map
✔ 1-Page Digital Action Plan
(Marketing, Operations & Organisation)

This ensures learning translates into real clarity — not just theory.

Optional: Hangzhou Immersive Learning (By Assessment – Additional Fee Required)

Target Window: Mid–Late June 2026

22 June 2026 – Pre-departure briefing (online)
25–27 June 2026 – 3-Day Hangzhou Immersive Learning

Includes:

• Alibaba Campus learning session

• Alibaba Museum visit

• Cainiao & Alibaba Cloud exposure

• Taobao Village ecosystem visit

• Engagement with local tech entrepreneurs

(Travel & accommodation not included.)

This Is NOT

• Not a get-rich-quick programme

• Not a tactics-only digital course

• Not a tool-selling workshop

DIGIPrenuer is about thinking like a long-term entrepreneur — and building an organisation that lasts.