DMN Digital School: Digital Marketing & AI Transformation Tracks
DMN Digital School

The Future of Digital Marketing is AI‑Powered

Evolve from MarketerEntrepreneurLeader with DMN Digital School’s Digital Marketing & AI Transformation Tracks. Practical, localised, HRD Corp claimable.

HRD Corp Claimable Located: Malaysia • Online + In‑Person
3
Tracks
12+
Practical Labs
HRD
Claimable
  • • AI‑Driven Performance Marketing (Google/Meta + GA4)
  • • AI for Entrepreneurs (eCommerce, TikTok Shop, Automation)
  • • AI for Digital Transformation Leaders (Strategy & Change)

Tracks Overview

Choose your start point. Progress through a clear, stackable pathway.

Foundation

AI‑Driven Performance Marketing

Smarter ads, sharper insights. Integrate AI into Google/Meta, copy & creatives, and GA4 analytics.

  • • Predictive audiences & Advantage+
  • • AI ad copy & creative testing
  • • GA4 + Looker Studio with AI insights
Growth

AI for Entrepreneurs

From idea to income. Use AI to research, brand, automate, and sell across TikTok, Shopee, Lazada.

  • • AI market validation & product design
  • • Automation: chatbots, email, content
  • • E‑commerce growth playbooks
Leadership

AI for Digital Transformation Leaders

Lead the change. Build AI strategy, govern data, and drive org‑wide adoption and ROI.

  • • AI readiness & operating model
  • • AI in HR/Finance/Supply Chain/CX
  • • Ethics, risk & change management

Your 3‑Tier Growth Path

Progress from execution → innovation → transformation.

Tier 1
Marketer

AI‑augmented campaigns & analytics. Ship a live performance dashboard.

Tier 2
Entrepreneur

Launch an AI‑ready micro‑business with automated funnels and content ops.

Tier 3
Leader

Author an AI roadmap and governance plan to scale impact enterprise‑wide.

Stackable Certifications & Real Outcomes

  • • Micro‑Certificate → Applied Certificate → Professional Certificate
  • • Portfolio: live ad campaign, eCommerce mini‑store, AI transformation memo
  • • Community access: mentors, job board, founders circle
HRD Corp Claimable Eligible for HRD Corp claims (Malaysia)

What you’ll build

  1. AI‑powered ad set with GA4 reporting
  2. Automated lead magnet funnel & chatbot
  3. Executive AI strategy one‑pager

Partners & Ecosystem

Powered by Malaysia’s digital ecosystem and global tech alliances.

DMN Digital School Alibaba Cloud Academy HRD Corp Google Analytics

Curriculum Highlights

Modular. Hands‑on. Outcome‑driven.

Track 1 – AI‑Driven Performance Marketing (click to expand)
• AI targeting, LTV prediction, and bid strategies
• Creative ops: prompts, variants, dynamic testing
• GA4 + Tag Manager: events, conversions, attribution
• Looker Studio: KPI dashboard with AI commentary
Track 2 – AI for Entrepreneurs (click to expand)
• Market sizing with Trends + AI research sprints
• Brand kits via AI design tools (logo, palette, style)
• TikTok Shop/Shopee/Lazada listing accelerators
• Automation stacks: email, chatbots, content calendars
Track 3 – AI for Digital Transformation Leaders (click to expand)
• AI strategy canvas & capability map
• Data governance, ethics & risk management
• Operating model, KPIs & change playbooks
• Capstone: executive roadmap & value case

Delivery

  • • Live online workshops
  • • In‑person masterclass (Penang/KL)
  • • Templates, checklists & dashboards

Duration

  • • 4–6 weeks per track
  • • 2 hrs / week live + labs
  • • Capstone presentation

Who Should Join

  • • Marketers & agency pros
  • • SME founders & sellers
  • • Managers & educators

What Participants Say

“Our ROAS improved 38% after applying the AI testing framework.”

Agency Lead, Kuala Lumpur

“We launched a TikTok Shop in 3 weeks with automated content and chat.”

SME Owner, Penang

“The AI roadmap helped us align leadership and secure budget.”

Transformation Manager, PJ

Enroll Today

Limited seats per cohort. HRD Corp claimable for Malaysian employers.

Per Track
RM 1,980
Early-bird / HRD eligible
Full Path (3 Tracks)
RM 4,980
Bundle & save

HRD Corp Claimable (Malaysia)

  • Eligible under SBL-Khas. Employer must be registered with HRD Corp.
  • Training provider: DMN Digital School (Digital Marketing Networks Sdn Bhd).
  • Claim steps: Submit application before training date • Attach course outline, trainer profile, and invoice • Mark attendance & completion.
  • Programme ID / Schedule: Provided upon enrollment confirmation.
  • All fees are subject to HRD Corp approval and employer levy balance.

Quick Application

Tell us your interest; we’ll follow up within 1 business day.

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FAQ

Is this HRD Corp claimable?

Yes, for eligible Malaysian employers. We will provide the necessary documentation.

Are the modules beginner‑friendly?

Yes. Track 1 starts at foundation level and progresses to advanced applications. Tracks 2 and 3 assume basic digital literacy.

Do I need coding skills?

No. We focus on practical tools and playbooks that marketers, founders, and managers can apply immediately.

What do I get after completion?

Digital certificates, templates, a portfolio of work, and access to the DMN community for continued support.

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